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26 Mar 2021

Magnolia Place #Community #Economic Performance

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Scentre Group’s Diversity & Inclusion Domestic & Family Violence Working Group Lead, Andrew Hulls, said: “Westfield Local Heroes is a powerful program designed to discover and celebrate community role models who’s work positively impacts the lives of others, including connecting them to important services.  

“Partnering with Chris Boyle to open Magnolia Place for the Westfield Helensvale community is the epitome of this, embodying what we can achieve when we harness the knowledge, experience and passion of all that we do at Scentre Group.” 

Magnolia Place opened at Westfield Helensvale in October 2020. It is the first multi-service approach to domestic and family violence assistance and prevention anywhere in Australia. 

Located at one of the main entrances of Westfield Helensvale, Magnolia Place provides a 'soft' introduction to services for people in the local community experiencing family and domestic violence. 


It is through working at Westfield Garden City, Leasing Executive, Isaac Curgenven first met 2019 and 2020 Westfield Local Hero, Chris Boyle. Chris is the Founder of StandbyU Foundation. StandbyU Foundation helps individuals reconnect with friends and family and builds a shield of support and safety around them using special smartwatches

Magnolia Place was ultimately born from Isaac’s and Chris’ shared vision to create a community hub in a Westfield Living Centre that provides support and hope to those who need it. 

Issac said: “I had a vision for a community support hub but it wasn’t until I moved to Westfield Helensvale and learnt the details behind the Northern Gold Coast’s un-enviable title as the domestic violence capital of Queensland that the project gained momentum. 

“During the COVID-19 pandemic, one of our retailers decided not to expand their premises and suddenly we were presented with the perfect tenancy location and a Westfield Local Hero with the knowledge and experience to partner with us to deliver the services our community undoubtedly needs.

Creating Magnolia Place is about responding to the local community’s need and delivering on Our Purpose of connecting and enriching communities.  

Isaac continued: “We wanted to be – and now are – genuine partners with StandbyU Foundation for the benefit of our community. The lease reflects our commitment to the partnership.” 

“The community recognised the need for the services Magnolia Place offers and rallied to bring it to life. The fit out of the premises was completed at almost no expense based on local providers’ and retailers’ generous donations of time, services and goods.  

“I’m excited that Magnolia Place is open and we’re beginning a new and positive journey with our Helensvale community.”